Magenta Living is the biggest provider of social housing in the Wirral, providing affordable homes to rent and building communities.
Over the last 12 months, Magenta Living has made a conscious effort to educate and encourage their 500 staff to recycle. They began working with B&M Waste Services to further develop this initiative and gain the expert support that we can offer.
Jayne Winders, Executive and Strategic Director for Magenta Living said “Sustainable waste management is very important to Magenta Living and we have made significant improvements since working with B&M Waste Services. In addition they, like Magenta, support local communities and through this, we will encourage our tenants to recycle too.”
Magenta Living has worked in partnership with B&M Waste Services to ensure 100% of waste from their head office in Birkenhead is diverted from landfill.
This incredible achievement has allowed Magenta to save almost 9,200kg of carbon, which is the equivalent of approximately 6.5 trees and 4,500 car miles.
Onsite recycling has increased from 10% up to 30% in the last year, a tremendous effort that is the result of a successful intranet and poster campaign designed to educate staff.
“The partnership between B&M Waste Services and Magenta Living is fantastic; Magenta share our values and commitment which is clear in their forward-thinking approach to recycling and, of course, their excellent achievement of zero to landfill for 2017. I look forward to continuing our partnership and developing even more innovative recycling solutions.”